New Twitter Backgrounds

By tony | 1 Comment

At the beginning of September, we put together a mockup of a new background for our Twitter account. Like a lot of Twitter backgrounds, it had an explanation of who we were and some calls to action. But before we had a chance to add it to our account, Twitter changed their design.

Here was our original mockup:

The new Twitter website design is much wider and you aren’t guaranteed much space in the margins to show your message. How much space to you have? The experts at Banyan Branch have in depth tips for making backgrounds for the new twitter, including these rules of thumb for how much space you have to work with:

(100%*) Always Visible: 41px on each side
(72.7%*) of Modern Computers: 108px on each side (Requires about 1280x800px Screen Resolution or Higher)
(28.8%*) of Modern Computers: 200px on each side (Requires 1440x900px Screen Resolution or Higher)
(4.6%*) of Modern Computers: 312px on each side (Requires 1920×1080 Screen Resolution)

So, if we want to have a background message that reaches all modern web users, we needed to fit our message in just 41 pixels. That’s enough space for a small logo or a short message written vertically. What message should we put? I thought briefly about ways to say, “give us your money,” but decided instead to stick with what got us here, which was putting attendees first.

If you or your attendees need any sort of help, feedback, or advice, then email us.

See that background in action on our twitter account

Posting to Twitter and a Facebook Page in One Step

By terrie | No Comments

There are many ways to manage and integrate your organization’s Twitter account and Facebook page. I’ve tried a lot tactics in my work with CrowdVine and for the Ecology of Leadership program. Here’s what really works.

First off, you want to post to Twitter and have those posts copied to Facebook (Twitter-to-Facebook, not Facebook-to-Twitter), for these three reasons:

  • If you go the other direction and use the automatic Facebook-to-Twitter service, Facebook will append its own URL to every post it makes to your Twitter account. This means extra clicking—an annoyance for your followers. On the other hand, tweets with links work great when automatically re-posted to Facebook.
  • When you go from Twitter to Facebook, your staff can post and not lose their own identity on your Facebook Page. If you add them as administrators of your page, everything they post comes thru as a generic post by your organization. This is a little quirk about Facebook Pages. For example: assume you’re ABC Nonprofit and that Jane and Frank are two of your volunteer Facebook people. Frank posts photos to the ABC Nonprofit page. Jane tries to comment on a photo, but her comment appears to come from “ABC Nonprofit” and not from “Jane”. Your Facebook Page admins lose their own identity on your Facebook page. That’s social media that’s not very social!
  • By posting from Twitter to Facebook, you can get all of the benefits of using CoTweet. CoTweet is a powerful application for giving teams of people the ability to post to one Twitter account. You can schedule posts for the future, manage multiple Twitter accounts from your own personal CoTweet account, and track responses from followers. CoTweet is easy to set up: create an account, and then add one or more Twitter accounts to it. For each Twitter account you set up, you can invite others in to post via CoTweet, using their own CoTweet accounts…so you never need to share your organization’s Twitter password with the members of your team. If someone leaves the team, you simply revoke their permissions through CoTweet. Here’s a screen shot of CoTweet that gives you an idea of its power:


Those are the reasons for a system that copies from Twitter to Facebook; now you need to make that synchronization happen.

There’s an easy solution for this: use the Facebook Application Selective Tweets. Selective Tweets will post your Twitter status updates to Facebook if they have the hashtag #fb at the end of the tweet. (If you’re using CoTweet, use their “CoTag” feature to auto-append the hashtag for you.)

Selective Tweets lets you configure specific Twitter accounts to specific Facebook Pages; you can use it for your personal Twitter account to post to your Facebook Profile AND use it for your organization’s Twitter account to post to your Facebook Page. Other Facebook Apps I’ve seen don’t have the awareness that different Twitter accounts might correspond to Facebook Pages rather than personal profiles.

Just add Selective Tweets to youyr Facebook profile grant it access to your Twitter account(s). Then use the “Your Fan Pages” tab to set up which Twitter accounts should sync to which Facebook Pages:

Selective Tweet

When using Selective Tweet, Twitter posts might take some time to repost over to your Facebook page…that seems to be normal, so give it some time for your first test.

The combination of Selective Tweets and CoTweet is the best solution we’ve found for teams to post to Facebook and Twitter in one step.

Top 100 Event Twitter Accounts

By tony | 12 Comments

Updated 11/6: New accounts, #friends, list memberships. See comments for details.

These are the top 100 event twitter accounts sorted by number of followers. We’ve been crawling Google and every event list we could find in order to get these. If you think we’re missing someone, leave us a note in the comments.

If you like this list, follow it on Twitter, @crowdvine/top-100-events. If you want to talk to someone about getting more Twitter integration into your event, send us an email, I’ve got three copies of The Twitter Book which I’ll give to the first three events that email us.

1. sxsw
SXSW | Austin, TX
Official user of the SXSW Music, Film and Interactive Conferences and Festivals
44734 friends | 604 updates | 837 memberships
2. twestival
Twestival | The Twittersphere
Global events organised *by* twitterers *for* twitterers. Connecting amazing people offline for a great cause. Join us in 2010 for Twestival Global.
6629 friends | 1820 updates | 217 memberships
3. w2e
Web 2.0 Expo | SF, NY, online…
Web 2.0 Expo event / community updates.
21288 friends | 1613 updates | 208 memberships
4. sundancefest
SundanceFilmFestival | Park City, Utah
Welcome to the Official Twitter Feed of the Sundance Film Festival, presented by Sundance Institute.
275 friends | 232 updates | 330 memberships
5. BarCampParis
BarCamp Paris | Paris, France
Information sur les Barcamps et autres événements gratuits (ou presque) dans la région parisienne. (par @innomgmt et @jkloren)
17925 friends | 136 updates | 60 memberships
6. SFMusicTech
SF Music+Tech Conf | San Francisco, CA
We’re going to have some music/technology related parties and events in the fall…
10118 friends | 238 updates | 77 memberships
7. lollapalooza
Lollapalooza | Grant Park, Chicago
August 6-8, 2010
35 friends | 125 updates | 209 memberships
8. Comic_Con
Comic_Con | San Diego, CA
The OFFICIAL Twitter for Comic-Con!
0 friends | 533 updates | 365 memberships
9. BlogHer
BlogHer | Everywhere…
The community for women who blog
4407 friends | 1676 updates | 182 memberships
10. FranchiseExpo1
Franchise Expo Scott | Florida – New Jersey – Franchise and Entrepreneur Portal – Over 200 Franchises to choose from on
10325 friends | 528 updates | 7 memberships
11. blogworld
Blog World Expo | ÜT: 33.674508,-117.255275
Tweets from Blogworld & New Media Expo, and its founder Rick Calvert
8589 friends | 3725 updates | 199 memberships
12. socialmediaweek
Social Media Week | New York
Social Media Week is a annual conference that is designed to identify and advance social media practices and policy in corporate, public and non-profit sectors.
10571 friends | 224 updates | 140 memberships
13. googleio
Google I/O | San Francisco, CA
Google’s largest developer event on May 19-20th, 2010 at Moscone West, San Francisco
96 friends | 288 updates | 465 memberships
14. affiliatesummit
Affiliate Summit | NJ
The premier affiliate marketing conference since 2003.
9598 friends | 906 updates | 72 memberships
15. e3expo
E3 Expo | Los Angeles, CA
The Official 2009 Electronic Entertainment Expo Twitter
4887 friends | 468 updates | 221 memberships
16. oppgreen
Opportunity Green | Los Angeles
Opportunity Green inspires a collaborative culture of new & unconventional ideas. Opportunity Green at UCLA, Nov 7-8 – The Premier Green Event Driving Change
7470 friends | 2914 updates | 116 memberships
17. adtech
ad:tech | iPhone: 41.888531,-87.613692
ad:tech is a digital marketing conference and exhibition where brands, agencies and publishers gather to learn, explore and meet up with friends and colleagues.
964 friends | 443 updates | 127 memberships
18. womenoffaith
Women of Faith |
Women of Faith encourages women of all ages and stages in life by offering events, materials, and online resources.
7601 friends | 675 updates | 96 memberships
20. cop15
UN Climate Change 09 | Copenhagen, Denmark
United Nations Climate Change Conference 2009 in Copenhagen (COP15), brought to you by the Ministry of Foreign Affairs of Denmark
3 friends | 1161 updates | 303 memberships
21. ted2009
ted2009 | Long Beach, Palm Springs
News and talks from TED2009. For all TEDTalks news, follow @TEDTalks.
475 friends | 300 updates | 129 memberships
22. TheNewMediaExpo
The New Media Expo | Las Vegas, NV, October 15-17,
Tweets from Blogworld & New Media Expo, and its founder Rick Calvert follow @blogworld too. we update more often there
728 friends | 105 updates | 65 memberships
23. burningman
Burning Man | San Francisco, CA
All things Burning Man, from the Black Rock Desert and around the world.
9 friends | 71 updates | 149 memberships
24. web2summit
web2summit | san francisco, ca
The Twitter account of Web 2.0 Summit – the annual gathering of key insiders who leverage technology and the web to change the way we live and work.
6477 friends | 604 updates | 113 memberships
TWTRCON | ÜT: 40.756356,-73.990316
Twitter Conference for Business | Grand Hyatt Washington DC | Oct 22 2009
6727 friends | 1507 updates | 64 memberships
26. soundwavefest
Soundwave Festival | Australia
Soundwave Festival Australia
17 friends | 68 updates | 79 memberships
27. _defcon_
DEFCON | Las Vegas, NV
Hacking Conference
2571 friends | 275 updates | 164 memberships
WOMMA | Chicago, IL
WOMMA is the leading voice for ethical and effective Word of Mouth and Social Media Marketing
2849 friends | 1845 updates | 128 memberships
29. SocialNetworkWF
Social NetworkingWF | World Wide
Event & Conference’s dedicated to social media : Social Networking, Social PR, Social TV, Enterprise 2.0, Social Politics
5349 friends | 475 updates | 52 memberships
30. SonarFestival
Advanced Music | Barcelona, Spain
Festival of Advanced Music and Multimedia Art – June 18.19.20, 2009
1974 friends | 162 updates | 108 memberships
31. atpfestival
ATP Festival | London
Jamie @ All Tomorrow’s Parties: Festivals/Gigs/ATP Recordings
68 friends | 482 updates | 125 memberships
32. BlackHatEvents
Black Hat Briefings | Seattle, USA
The World’s Premier Technical Security Conference
2696 friends | 704 updates | 140 memberships
33. thewomensconf
thewomensconf | Los Angeles
The Women’s Conference – The Nation’s Premier Forum for Women. We empower women to be Architects of Change.
1741 friends | 340 updates | 116 memberships
34. stARTconference
stARTconference | DUISBURG
4781 friends | 1612 updates | 45 memberships
35. intlCES
intlCES | Arlington, VA
Jan. 7-10, 2010,, produced by @ceafeed
2860 friends | 559 updates | 59 memberships
36. sydney_festival
Sydney Festival | Sydney
Sydney. January 9 – 30. Music, theatre, dance, visual arts, ideas, free and family events including Festival First Night. It’s big. This is our city in summer.
1009 friends | 657 updates | 70 memberships
37. cloudforum
Cloud Interop Forum | World Wide Web
The Cloud Computing Interoperability Forum (created by @ruv)
4217 friends | 351 updates | 62 memberships
38. NHLtweetup
NHLtweetup | Anywhere hockey fans are!
This Twitter account sends out updates regarding official NHLTweetup events. (updates by: @dani3boyz) *not NHL affiliated
4589 friends | 1488 updates | 180 memberships
39. austintweetups | Austin, Texas
Hosting and Promoting Austin Tweetups.
4336 friends | 202 updates | 81 memberships
40. ixda
ixda | Everywhere you are
Interaction Design Association Global Twitter Feed
1615 friends | 1265 updates | 216 memberships
41. PDC09
Microsoft PDC | Redmond, WA
The definitive developer event focused on the strategy of the Microsoft developer platform: Nov 17-19, 2009 at L.A. Convention Center; pre-conference Nov 16
1372 friends | 274 updates | 120 memberships
42. women2
Women 2.0 | San Francisco, CA
Networking women entrepreneurs in technology! Our events are held monthly in the San Francisco Bay Area.
1178 friends | 422 updates | 63 memberships
43. 140tc
140tc Conference | Los Angeles, CA
The Twitter Conference is the place where developers and business people converge to tap into the Real-Time Web. In LA September 22-23, 2009.
3325 friends | 1604 updates | 85 memberships
44. BostonTweetUp
BostonTweetUp | Boston, Ma
Central place for Boston area Tweetups – send us an @reply and we’ll tweet it! Created by @JoselinMane. Facebook
3837 friends | 2545 updates | 77 memberships
45. NewMediaExpo
New Media Expo | October 15-17, 2009, Las Vegas
The New Media Expo is an annual convention that educates individuals and companies about how to produce high-quality audio and video digital content.
0 friends | 30 updates | 24 memberships
46. 140Conf
140 Characters Conf | NYC, Los Angeles and London
Upcoming #140conf Events: Oct 27/28 LA; Nov 17 London. Dec 6th Tel Aviv. Produced by @jeffpulver
3501 friends | 240 updates | 97 memberships
47. sofresh
Social Fresh | Charlotte, NC
Social Media Conference – Serious Business contact @jakrose for details
3722 friends | 404 updates | 54 memberships
48. etech
ETech Conference | San Jose, CA
O’Reilly’s Emerging Technology Conference
3538 friends | 468 updates | 23 memberships
49. newmomexpo
New Mom Expo | Anaheim, CA
A one day event for expectant, new and young families – Resources for everyday
2142 friends | 241 updates | 17 memberships
50. BookExpoAmerica
BookExpo America |

820 friends | 255 updates | 75 memberships

51. rothbury
ROTHBURY Festival | ÜT: 39.720533,-105.003839
I am a American Festival established in 2008. Come visit me July 4th weekend in Rothbury, Michigan.
63 friends | 279 updates | 42 memberships
52. sydfilmfest
Sydney Film Festival | Sydney, Australia
Sydney Film Festival 3 to 14 June 2009
1734 friends | 196 updates | 45 memberships
53. AnimeExpo
AnimeExpo | Southern California
USA’s largest Anime and Manga Convention! Please direct any question to our forum at
1 friends | 77 updates | 48 memberships
54. makerfaire
Maker Faire | San Mateo, CA
Maker Faire Bay Area May 30-31
5 friends | 718 updates | 78 memberships
55. sapteched
SAP TechEd | U.S., EMEA, India, China
Get great hands-on training and build real connections with SAP experts and community members! (Use hashtag #sapteched09)
2898 friends | 758 updates | 79 memberships
56. iPhoneDevCamp
iPhoneDevCamp | San Francisco, CA
A worldwide community of developers for iPhone and iPod touch.
2660 friends | 313 updates | 62 memberships
57. affsum
Affiliate Summit | Berkeley Heights, NJ
The premier affiliate marketing conference.
3401 friends | 2869 updates | 17 memberships
58. railsconf
RailsConf | Las Vegas, NV

2930 friends | 316 updates | 115 memberships

59. JavaOneConf
JavaOne Conference | San Francisco
The official handle of the JavaOne conference. Tweets by @BetsyHa, @Sumaya and @MMaryMary.
3185 friends | 715 updates | 57 memberships
60. womenhealthexpo
Women’s Health Expo | New York
The Women’s Health and Fitness Expo is a one-day event that provides health, fitness, and nutrition tips to thousands of women across the tri-state area.
515 friends | 16 updates | 23 memberships
61. toc
Tools of Change | Cambridge, MA
O’Reilly Media Tools of Change for Publishing
381 friends | 696 updates | 95 memberships
62. nytvf
The Festival for Independent Television
454 friends | 930 updates | 30 memberships
63. v_festival
V Festival Australia | Australia
Australia’s own V Festival lands as usual in Sydney, the Gold Coast, Melbourne and Perth in March/April 2009.
979 friends | 130 updates | 23 memberships
64. e2conf
e2conf | Annual events in Boston & SF
The largest gathering of E2 evangelists and others focused on connecting teams with Web 2.0 tools
2723 friends | 1056 updates | 52 memberships
65. NewYorkFestival
New York Festivals | New York, NY
Marketing, Advertising, Awards, Social Networking,
311 friends | 226 updates | 38 memberships
66. MPIevents
MPI Events | Dallas, TX
Meeting Professionals International’s main conference page, for WEC, MeetDifferent, EMEC, GMEC, etc.
612 friends | 666 updates | 36 memberships
67. SocialBreakfast
Social Breakfast | Germany
Official TwitterAccount of the Social Web Breakfast Team
2938 friends | 1276 updates | 31 memberships
68. where20
Where 2.0 | San Jose, CA
O’Reilly’s Where 2.0 Conference
2520 friends | 339 updates | 50 memberships
69. gov2events
Gov 2.0 Events | San Francisco, CA
Twitter account for Gov 2.0 Summit and Gov 2.0 Expo, co-produced by O’Reilly and TechWeb
1519 friends | 526 updates | 86 memberships
70. barcamp
BarCamp | Earth
A BarCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment.
122 friends | 32 updates | 43 memberships
71. Luxurytravelexp
Luxury Travel Expo | New York, Las Vegas
the original.the standard.the signature event for the luxury travel industry.
158 friends | 51 updates | 38 memberships
72. FashionExpos
Phoenix Fashion Expo | Phoenix, AZ
PHX Fashion & Beauty Expo 3/28/09!
427 friends | 21 updates | 11 memberships
73. NABShow
NABShow | Las Vegas, NV
The World’s Largest Electronic Media Event for Professionals Passionate about Content
2456 friends | 960 updates | 37 memberships
74. BarCampCLT
BarCamp Charlotte | Charlotte, NC
Charlotte’s 2nd BarCamp, a technology & media unconference, this Oct 17th @ Area 15 in NoDa
2557 friends | 366 updates | 32 memberships
75. oracleopenworld
oracleopenworld | Redwood City
Get the inside scoop, important announcements, and valuable tips and tricks for making the most of your experience at Oracle OpenWorld.
2120 friends | 652 updates | 65 memberships
76. vmworld
VMworld | Palo Alto, CA
VMworld Twitter Account
2226 friends | 3329 updates | 45 memberships
77. OGIConference
OGI Conference | Washington, DC
The Open Government and Innovations Conference will explore how social media tools can make government more transparent, participatory and collaborative. #OGI
2697 friends | 367 updates | 15 memberships
78. enterprise20
Enterprise 2.0 | Germany
TwitterBot of Enterprise 2.0 SUMMIT / Nov 11 & 12, Frankfurt GER / operated by @traukainehm & @bn_at_twitter
2341 friends | 562 updates | 61 memberships
79. ChristianBkExpo
Christian Book Expo | Dallas, TX
More than 150 transforming workshops led by popular Christian authors. Tens of thousands of Christian books. More than 60 publishers exhibiting.
1901 friends | 477 updates | 31 memberships
80. FloridaTweetup
Florida Tweetup | Florida
Florida’s Social Media Groove Promoting Florida Professionals, Organizations and Events. Welcoming Florida Tweeps and All Things Florida ☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼☼
1969 friends | 454 updates | 39 memberships
81. Boise_Tweetup
Boise_Tweetup | Boise, ID
Facilitating local socal networking events. Announce Boise Area Tweet-Ups Here. DM us & we will retweet them.
2487 friends | 484 updates | 35 memberships
82. allthingsd
All Things D |

10 friends | 89 updates | 89 memberships

83. sfnewtech
SF New Tech | San Francisco, CA
The heart and soul of the SF Tech scene. We’re 5000 strong and we don’t bite.
1564 friends | 362 updates | 48 memberships
84. techcocktail
techcocktail | Chicago, DC, Champaign, Boulde
Community building, aiding entrepreneurship & amplifying the technology signal and having fun doing it. Co-founded by @frankgruber & @ericolson
1713 friends | 527 updates | 42 memberships
85. smx
SearchMarketingExpo |
Search Marketing Expo (SMX) is the must attend search marketing conference and expo backed by Search Engine Land.
7 friends | 656 updates | 100 memberships
86. reblogworld
REBlogWorld | Las Vegas, NV
A Real Estate Blogging & Social Networking Conference in Las Vegas, October 15th-October 17th, 2009
1903 friends | 555 updates | 40 memberships
87. GreenBabyExpo
Green Baby Expo | Chico, Ca

1458 friends | 11 updates | 13 memberships

88. AWEA
AWEA | Washington, D.C.
AWEA is the voice of wind energy in the U.S., promoting renewable energy to power a cleaner, stronger America. Find us on Facebook:
1577 friends | 1138 updates | 59 memberships
89. blkweblogawards
Black Weblog Awards | Atlanta, GA
Get the latest information on the Black Weblog Awards! Vote for the finalists until 9/1!
2020 friends | 264 updates | 10 memberships
90. sicamp
SICamp | Bethnal Green
Bit of an experiment in using social tech for social change
2254 friends | 823 updates | 35 memberships
91. bdo_official
Big Day Out | Australia and New Zealand
Big Day Out Festival
619 friends | 77 updates | 48 memberships
92. fashioncamp
Fashion@Barcamp | NYC
2-day conference in NYC (Sept 12th&13th) bringing together the mainstream fashion community,indie fashion community,& the next wave of wearable technologists.
1687 friends | 86 updates | 16 memberships
93. TweetupNYC
Tweetup NYC | NYC
Use Twitter? Live in NYC? A casual meetup to converse with fellow Twitterers!
253 friends | 12 updates | 17 memberships
94. actorexpo
Actors Expo | London
Actor Expo is the UKs only tradeshow for actors and performers. London and Edinburgh! Actor, TV, Theatre, Film.
1827 friends | 300 updates | 8 memberships
95. ibmevents
ibmevents | NY, London, Paris, Tokyo
@thereyesreport, @ragtag & others telling you when and where it is happening
390 friends | 701 updates | 45 memberships
96. CMSExpo
John Coonen | Chicago
Web designer turned CMS evangelist.
2313 friends | 4960 updates | 33 memberships
97. oscon
O’Reilly OSCON | San Jose, CA
O’Reilly Open Source Convention. Follow ‘oscon’ and ‘oscon’ will follow you, aggregating the twitters of all the attendees.
1972 friends | 465 updates | 50 memberships
98. TechEd_North_Am
Tech•Ed North Am. | New Orleans, LA

6 friends | 82 updates | 33 memberships

99. siggraph
SIGGRAPH | s10=LA, s11=Vancouver
Things about SIGGRAPH conferences. Planning 2010, 2011, 2012
33 friends | 213 updates | 77 memberships
100. NCVS
NCVS | New York, NY
The National Conference on Volunteering and Service: The world’s largest gathering of volunteer and service leaders from nonprofit, gov, and corporate sectors.
2201 friends | 434 updates | 30 memberships

Five Essential Twitter Lists For Every Event

By tony | 2 Comments

We love the new twitter lists feature! They make it easier to follow conversations, to share accounts that you’ve curated, and to help people discover new accounts. So we were wondering how events are going to use them. We’re literally on day one of this feature, but there are five obvious lists that every event should make:

1. List of staff
Almost all events have multiple staff members on Twitter, or separate, but related, corporate accounts. Make a list!

2. List of attendees
To make this list you’ll need to ask for Twitter name during registration. In the new world of social media, self-promotion starts by promoting other people. Who better than your attendees? This will help other attendees discover each other and strengthen your event community. If you forgot to ask for Twitter name during registration you can export them out of CrowdVine (Admin -> Reports -> All Users).

3. List of sponsors
Wait, not all of your sponsors have Twitter accounts? Are you sure you want to be associated with these dinosaurs? For the ones that do, this is a quick way to help promote your sponsors.

4. List of speakers
You paid your keynote speaker top dollar to show up, but every other speaker is coming for visibility. This is one way for you to promote them and make their trip worthwhile. Plus, once you have this list, you can refer back to it in order to find posts to retweet.

5. List things to do around town
I have this friend, a totally devoted family man, who treats events like a jailbreak. There are no kids or responsibilities, so he’s free to go out to see live music. I know he’s not alone–many attendees want to explore the town. Work with your convention center or hotel to find local twitter accounts for event listings, roving taco/ice-cream trucks, and restaurants.

If you want to see some examples of lists, check out the ones we’re curating: Conference Tools, Great Events, Event Industry Leaders.

The Twitter Book and Other Resources

By tony | No Comments

When I started CrowdVine, I broke several standard start-up practices. I didn’t talk to venture capitalists, I didn’t have a co-founder, and I didn’t even seek out an advisory board. Instead, I spent two months building a prototype and then took that to real customers.

For the most part, our customers have been our advisory board. But I’ve also been lucky to have a great adviser at home. My significant other, Sarah Milstein, is our only official adviser or investor and she’s brimming with relevant advice. She’s the founder of the Tools of Change for Publishing Conference and chair of the last two Web2Open unconferences in San Francisco, a second year UC Berkeley MBA student, and founder of her own startup,

Most importantly she’s been producing an incredible body of work for how to use Twitter effectively. She’s been on Twitter since the first day of private beta and has interviewed hundreds of companies about their usage. This is work you should know about if you are trying to figure out how to use Twitter for your business or event.

First, there’s The Twitter Book, available in electronic editions now and in print next month. Here’s a preview, Chapter 3: Hold Great Conversations

View more presentations from oreillymedia.

Second, there’s the Twitter for Business webcast.

Third, if you want to keep abreast of the latest Twitter news, follow Sarah’s @TweetReport Twitter account.

If that’s not enough, I can personally recommend approaching her to speak at your conference or paying for the Advanced Twitter for Business webcast or the Micromessaging Revolution research report, all available from her personal site, Also if you like webcasts, you should sign up for the announcement.

Twitter for Business

By tony | No Comments

I’ve been using Twitter for over two years to keep in touch with people personally, but lately it’s become an essential business tool.

About half of CrowdVine’s support requests originate on Twitter. When someone is blocked by a bug they email directly. When they’re merely annoyed they go somewhere to complain, and that place is often Twitter. We monitor for any mention of CrowdVine and try to respond to all of them, good or bad.

Many of our conference customers use it even more heavily. It’s a place for them to broadcast information to attendees, share interesting links, and follow buzz. If you’re wondering if this is something for your business, then I’ve got two excellent resources for you.

First, here’s an introductory screencast on Twitter for business:

If you need more in depth coverage you should buy the research report from the same author, Sarah Milstein (also a CrowdVine advisor and my partner). It’s $249, which, if you’re used to getting your information online, might seem like a lot. However, if you need early access to business best practices, it’s a steal. Sarah got great access to the Twitter founders and to the businesses using Twitter.

Twitter for Conferences

By tony | 1 Comment

We just added Twitter to our conference offering as a way for conference organizers to communicate with attendees and for attendees to connect with each other. Attendees can now add their twitterings to their profile, add someone as a twitter friend, and get messages from conference organizers. For those who don’t know, Twitter is a simple way for people to share short messages and it works extremely well on mobile phones. Of our recent conferences, about 25% of attendees already had a Twitter account.

Here’s a couple of reasons to use Twitter at your conference:

Stronger relationships. Attendees who have Twitter accounts can include their Twitterings right on their CrowdVine profile. That’s a nice way to see what each attendee is up to, but we think the key feature is the link to add the person as a friend on Twitter. For conferences, we’re totally focused on helping people making strong connections. We think it’s a big deal when we can help two people meet, but the meeting becomes much more powerful when it converts in to a permanent relationship.

News blasts. Set up a Twitter account for your conference and then use it to send out news. Good things to send are speaker announcements, travel info, and session changes. It’s a good method for sending out info because it gives attendees several options for receiving: web, text message (great while the conference is going on), RSS, and instant messenger.

Live Backchannel. Attendees can see what other people at the conference are twittering. Some of the most common and helpful chatter is about which sessions are good, which are bad, and where people are gathering after hours.