Big thanks to Mike McAllen for having me on the 164th episode of the Meetings Podcast. You can listen to it live right here (turn your speakers on so your coworkers can hear):
Was it a controversial episode? You bet.
I predicted the demise of exhibition halls, pre-planned content for sessions, and sales people. What’s left of the conference industry after you take all that away? Just networking and attendee generated content–how self serving of me!
Head over to the Meetings Podcast and let Mike know what you think.
We were covered in the New York Times today as part of a story about how small businesses use blogs to connect with their customers. One reason to check out the story is for the picture of my dog, Eggs. He’s in the lead photo with me.
The other reason is to find out the answer to the question: Should small businesses blog?
Our answer is absolutely! Small businesses thrive on community. We write for our customers because so much of our business comes from word of mouth. We write our experiences for other small businesses as a thank you for all the advice we’ve received from people who came before us. We write about software tips and our own open source contributions because our software wouldn’t be possible without the open source contributions of others.
The article covers some other great reasons for small businesses to blog. sweetriot blogs to make connections with their partners (what a larger business would call customers and vendors). You should buy some of their yummy chocolates. David Harlow, a health care consultant, blogs to market his services. The blog has ended being a source for many trade articles and that helps spread his name. Denali Flavors started a Free Money Finance blog where their MooseTracks ice cream could be the sole advertiser.
Update: I’ve written more about my experiences while running a small business at my personal blog, Stubbleblog.