Demo.com did a nice overview of Social Networking Tools for Events. They do the world famous and long-lived (18 years) DEMO conference.

I liked how we differentiated ourselves in the article:

“Across the board people discount the social needs of their customers. Conferences are focused on attracting people based on the content of the conference but the people you meet are as strong a draw as the sessions.”

There’s two things we believe strongly.

1. People want to socialize at your conference. We make it as easy as possible for attendees to meet and connect with as many people as they want. Out of all the competitors in the article, our product is the only one that feels social. The rest feel robotic and mechanical and the results are too often that people don’t meet at all.

2. Our company is only as healthy as your conference. We’re always looking for ways to make your conference a consistent draw so that you get more popular every year.