There are many ways to manage and integrate your organization’s Twitter account and Facebook page. I’ve tried a lot tactics in my work with CrowdVine and for the Ecology of Leadership program. Here’s what really works.
First off, you want to post to Twitter and have those posts copied to Facebook (Twitter-to-Facebook, not Facebook-to-Twitter), for these three reasons:
Those are the reasons for a system that copies from Twitter to Facebook; now you need to make that synchronization happen.
There’s an easy solution for this: use the Facebook Application Selective Tweets. Selective Tweets will post your Twitter status updates to Facebook if they have the hashtag #fb at the end of the tweet. (If you’re using CoTweet, use their “CoTag” feature to auto-append the hashtag for you.)
Selective Tweets lets you configure specific Twitter accounts to specific Facebook Pages; you can use it for your personal Twitter account to post to your Facebook Profile AND use it for your organization’s Twitter account to post to your Facebook Page. Other Facebook Apps I’ve seen don’t have the awareness that different Twitter accounts might correspond to Facebook Pages rather than personal profiles.
Just add Selective Tweets to youyr Facebook profile grant it access to your Twitter account(s). Then use the “Your Fan Pages” tab to set up which Twitter accounts should sync to which Facebook Pages:
When using Selective Tweet, Twitter posts might take some time to repost over to your Facebook page…that seems to be normal, so give it some time for your first test.