Twitter for Business
I’ve been using Twitter for over two years to keep in touch with people personally, but lately it’s become an essential business tool.
About half of CrowdVine’s support requests originate on Twitter. When someone is blocked by a bug they email directly. When they’re merely annoyed they go somewhere to complain, and that place is often Twitter. We monitor search.twitter.com for any mention of CrowdVine and try to respond to all of them, good or bad.
Many of our conference customers use it even more heavily. It’s a place for them to broadcast information to attendees, share interesting links, and follow buzz. If you’re wondering if this is something for your business, then I’ve got two excellent resources for you.
First, here’s an introductory screencast on Twitter for business:
If you need more in depth coverage you should buy the research report from the same author, Sarah Milstein (also a CrowdVine advisor and my partner). It’s $249, which, if you’re used to getting your information online, might seem like a lot. However, if you need early access to business best practices, it’s a steal. Sarah got great access to the Twitter founders and to the businesses using Twitter.
Tags: twitter