What do you do when your conference sells out?

IxDA Interaction08 CrowdVine

Our friends at Interaction08 sold out a month early (perhaps because they used CrowdVine?). I think most conferences would count their blessings and move on. However, the Interaction Design Association (IxDA) that runs the conference sees their mission as a lot more than just collecting registration dollars. They exist to strengthen the entire association and they see potential to bring parts of the conference to the members that couldn’t attend. They explain officially here, but the summary is:

  • They will post recordings of all the sessions.
  • They have a waiting list to make sure that no slot goes unfilled.
  • They invite members to connect and collaborate on their CrowdVine network.

A connected membership leads to a stronger association. We’re working with three associations this month and we’d love to work with a lot more. IxDA and the others have a great enthusiasm for helping their members. Normally we say we’re not happy unless we can show a direct effect on your conference bottom line, and although we get there by helping attendees, sometimes it’s fun to do good just for the sake of doing good.

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One Response to “What do you do when your conference sells out?”

  1. Xavierv Says:

    Hey Tony,
    Could you outline the main benefits for associations to use online social networks?
    Tx

    Xavier

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