We just added Twitter to our conference offering as a way for conference organizers to communicate with attendees and for attendees to connect with each other. Attendees can now add their twitterings to their profile, add someone as a twitter friend, and get messages from conference organizers. For those who don’t know, Twitter is a simple way for people to share short messages and it works extremely well on mobile phones. Of our recent conferences, about 25% of attendees already had a Twitter account.

Here’s a couple of reasons to use Twitter at your conference:

Stronger relationships. Attendees who have Twitter accounts can include their Twitterings right on their CrowdVine profile. That’s a nice way to see what each attendee is up to, but we think the key feature is the link to add the person as a friend on Twitter. For conferences, we’re totally focused on helping people making strong connections. We think it’s a big deal when we can help two people meet, but the meeting becomes much more powerful when it converts in to a permanent relationship.

News blasts. Set up a Twitter account for your conference and then use it to send out news. Good things to send are speaker announcements, travel info, and session changes. It’s a good method for sending out info because it gives attendees several options for receiving: web, text message (great while the conference is going on), RSS, and instant messenger.

Live Backchannel. Attendees can see what other people at the conference are twittering. Some of the most common and helpful chatter is about which sessions are good, which are bad, and where people are gathering after hours.

Tags: conferences, twitter

This entry was posted on Wednesday, December 19th, 2007 at 4:40 pm by tony. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.